Position: Long Term Occasional Replacement - [One year contract]
Position Type: Full time unionized position - AAETFS A04 classification
Hours of work: 9 am to 5 pm (with one-hour unpaid lunch), Monday to Friday
Location: Toronto campus - 306 Lawrence Avenue East, Toronto, Ontario, M4N 1T7
Start Date: March 24, 2025
About the position
As part of the Marketing and Communications team, you will manage and grow TFS’ social media channels, and execute day-to-day communications strategies — aligned with the school’s mission, vision, values and strategic priorities — that will strengthen the TFS brand and engage the TFS community.
You will responsible for the following:
Social media - 40 %*
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Create compelling social media content that will bring TFS’ unique value proposition to life, engage the community and spark attraction beyond the community;
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Collaborate with various school stakeholders, including Branch Administrators, Teaching and Learning Directors, the Dean of Students, Athletic Directors, Students, the Parents' Association and the TFS Foundation, to identify and coordinate communication opportunities;
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Develop and manage a content calendar for all social media channels to ensure regular, balanced posting that maintains a thoughtful mix of content between key priorities;
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Under the guidance of the Digital Media Manager, ensure brand consistency across all media channels to maintain a cohesive identity and establish an immediately recognizable brand;
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Follow social media trends to stay relevant, identify new opportunities for engagement and adapt strategies that resonate with our different audiences;
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Cultivate and strengthen online connections within our network of partner schools, organizations and institutions;
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Review the daily mainstream, community and social media reports and identify and assess opportunities and issues of importance to the school and its stakeholders;
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Maintain regular KPI tracking and conduct reporting and analysis as required.
Day-to-Day Communications - 40%
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Contribute to media coverage (photos, videos) of key events or initiatives both within and outside the school, capturing important moments to generate content for communication across various platforms;
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Provide design support for communication materials, including video editing, social media templates, leaflet, posters for events, etc.;
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Provide writing support (on top of social media posts) to our day-to-day communications as well as for various publications, including our annual school magazine;
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Collaborate with the communications and marketing team to coordinate and build the school's weekly newsletter sent to all parents, staff and faculty members.
Other - 20%
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Coordinate the printing or installation with external vendors of any marketing material required;
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Coordinate photoshoots and videography sessions with external professionals for special projects;
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Coordinate the execution of school administrative materials
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Collaborate with the TFS shop on merchandise planning;
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Assist the Marketing and Communications Department in other tasks as required, including administrative tasks and provide event support.
Due to the nature of your work, you will be expected to attend events and initiatives across our campus in Toronto and our West Campus in Mississauga.
Given the unique nature of the school calendar, the months of May-June and September are expected to be busier than others, and additional hours may be required during these periods.
Who we are looking for
We recruit candidates who embrace our TFS values of integrity, discernment, respect and engagement. The ideal candidate profile is as follows:
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Excellent English skills (oral and written)
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Bilingualism considered as an asset
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Post-secondary degree in Marketing, Communications, Journalism, Business or any other relevant field
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Experience writing professionally in English, with an understanding of how to refine communications to capture an institution’s voice and tone
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Experience using established and emerging social media channels for communication, customer service and audience engagement, with demonstrated experience in content development, including writing for digital media
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Experience managing social media metrics and analytics
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An eye for detail, extremely organized and the ability to manage multiple projects under tight deadlines
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A self-starter, receptive to challenges, who maintains a positive and professional attitude
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Creative problem-solver who enjoys innovating and bringing fresh ideas to the team
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Holds themselves to high standards of quality and accuracy
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Effectively manages time and thoughtfully thinks through how to bring a project to fruition
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Able to focus in a vibrant, complex work environment
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Creative
Knowledge:
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A passion for effective story-telling
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Strong knowledge of Facebook, Instagram and YouTube as well as relevant strategies for each channel
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A wordsmith who can write in English and capture the brand tone(s) and voice(s)
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Effective writing skills including: creative writing, copy-editing and proofreading skills
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Proficiency in photography and photo editing software
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Comfortable creating digital content with working knowledge of major graphic design tools (i.e. Canva, InDesign)
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Experience using a social media management tool such as Sprout or Hootsuite and an email distribution program such as MailChimp
Interpersonal / Communications skills:
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A team player who likes to co-create with colleagues and jump in when additional support is required
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Enjoys building relationships of trust across a diverse organization
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Outgoing and is comfortable attending events and networking internally
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Brings a positive solutions approach to their work
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A professional who believes in the mission of the school
What we offer:
TFS is an exceptional place to work, and our offers are generous as well as competitive in the marketplace in terms of:
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A competitive compensation
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An attractive group insurance package and participation in a RRSP plan or OTPP
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Generous vacation policy and additional paid time off
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A stimulating working environment
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Multiple professional development opportunities
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A rewarding career where you can make a difference
*percentages are for indicative purposes only and can vary depending on the workload
TFS welcomes applications from Indigenous peoples, persons with disabilities, visible minorities, persons of all sexual orientations and gender identities, and all others with the skills and knowledge to productively engage with diverse communities.
If you require accommodation, please notify us in advance and we will work with you to meet your needs. TFS is committed to providing accommodation throughout the recruitment and selection process.
Interested and qualified candidates should submit a cover letter and a résumé. Please use the candidate portal through the link provided
HERE.